I saw this earlier and was blown away, this just hits the nail on the head as to how trends and those early embracers have made it contagious so so rapidly!

INFLUENCERS TRAILER from R+I creative on Vimeo.

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion.

Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.