FASHION →212 VIP Launch & CH L’eau by Carolina Herrera
13 th April 2011
Last week on probably what was the hottest day fo the year so far Carolina Herrera a real favourite with the ladies in the office and my missus launched a new perfume called CH L’eau.
Carolina Herrera was in London to celebrate “flower madness” and the arrival of Spring at a special cocktail event hosted by Another website and designed by Simon Costin. The cocktail party was for specially invited guests linked with the launch of a new floral fragrance, CH L’Eau and CH Carolina Herrera and a flower-themed accessories line, and was the first event to be staged at the opulent and newly renovated 29 Portland Place in London. As ever we had our eyes and ears to the ground was lucky enough to be there!
Guests including Nicky Haslam, Noelle Reno, and Amber Atherton were treated to a fantastical interior designed by production designer extraordinaire Simon Costin, with sounds from Spanish celebrity DJ Bimba Bose and special London guest Daisy Lowe. Carolina did attend to celebrate the launch of Flower Madness.
The second party was they had was on Friday night to celebrate 212 VIP by Caroline Herrera.
212 VIP will be hosting a series of underground, New York-style club nights in London, with the first being on Friday 8th April 2011. Once again we were privileged enough to attend the first event at Adam Street member’s club, chosen for its New York-style, these exclusive pop-up club nights will be bringing a taste of NYC nightlife to London, with legendary DJ Joey Negro, who played the first event!
The new Carolina Herrera fragrance, 212 VIP, takes its inspiration from New York’s most creative people, the real VIP’s, young talents who are writing the future history of the city, people who want to have a good time. The phrase “Are you on the list?” comes from the VIP world, but has nothing to do with money or fame. Getting on the “list” has more to do with having the attitude and the personality. 212 VIP is a fun, festive and floral fragrance that combines style with attitude and hits three essential notes, redolent of nightlife: accords of heady rum and exotic passion fruit, abundant musk and distinguished gardenia and ultra-feminine vanilla and sensual tonka bean. A touch of originality and sophistication.
I really loved this event and they even had a great goody bag, which included the 212 VIP for women in there – the ladies in the office loving that to the max!!!
A series of 212 VIP pop-up clubs will be organized throughout Spring and summer 2011. Watch this space for details of a special night to launch 212 VIP MAN to the UK….
Thanks so much to Olivia Watts at Front Row PR for hooking it all up – Thanks girl!