House of Holland
The ’70s vibe continued on day two as the House of Holland Spring show took place. The collection was colourful with a distinct Studio 54 feeling. There were metallics and a fun banana leaf print adorning flares, jumpsuits and hot pants. I asked Henry why he thought so many designers were reviving the ’70s. He joked, “I don’t know, I just watched Xanadu on a plane!” The collection felt much more grown up, like the HOH girl was attending better parties.




He wanted to recreate 1970s glamour and explained, “it’s cocktail dressing, but with a young, fresh edge. It’s bright and colourful.” The looks had fluffy accessories like belts and earrings which stood out and there were backpacks in the banana leaf print. This House of Holland collection was my favourite by the designer. It really felt like the brand had developed. Henry told me that he’d paid “more attention to the details” and that the HOH girl had the “same personality, but is more grown up”. Do you like this collection?
Jena Theo
Design duo Jenny Holmes and Dimitris Theocharidis presented their Spring collection for Jena Theo this afternoon. Jena Theo won Fashion Fringe in 2009 and have this season been inspired by British colonialism in India. I was kindly invited to check out the show by BestBuyand Canon who are the main sponsors of LFW. The collection was drapey, sexy and full of soft jersey pieces, some of which were adorned with panels of gold applique. A few of the looks were also teamed with turbans adding to the ethnic feeling. The colour palette included pinks, purples and denim mixed in with muted pastel shades. There were asymmetric cut dresses with cut out detailing revealing hints of flesh and straps of fabric which resembled bullet belts were created in pale pink creating an interesting contrast.

Ashley Isham
Ashley Isham knows his strengths and how to play in to them. He is not short on celebrity support and creates show stopping gowns that are perfect for red carpet events. This season, Paloma Faith caught the papparazzi’s eye in a perspex jacket before taking her seat alongside Shingai Shoniwa from The Noisettes. The show opened with a diamante dress that had an armor feeling to it. There were a series of long gowns with draped detailing which were teamed with statement flower headpieces. One of my favourite pieces was a blue gown with a long multi coloured train that brightened up the white walled venue. There were also several cocktail dress in blue or silver or with statement feathers. Isham closed the show with a couple of bridal style dresses in ivory and gold.

PPQ
The PPQ show promised ‘spice silks’ and a land far away, but the reality fell much closer to home. The show ran 45 minutes late which was probably due to the vast array of celebrities they had to seat on the front row (including Paloma Faith, Victoria Hesketh, Brigitte Nielsen and Jamelia). PPQ has always had a big celebrity following (Peaches Geldof, Lily Allen and Cheryl Cole have all worn their designs), and this season looks set to be no different.
