Every once in a while, someone tries to combine the disciplines of mobile phone technology with high street fashion. Sometimes it’s not too bad – a bluetooth company called Novero is displaying it’s wares at MWC this year, and they were eye-catching enough for me to stop and find out more…

Novero launched in 2008, with a range of bluetooth headsets that it hoped were both funcional and nice looking. As time has passed, the company has focused more and more on the “nice looking” part of that that equation. Once of the results is this bluetooth headset/choker:

The basic shape there remains the same across the range, but there are various colours and styles available. Taking pride of place in the collection is the Premier headset, a combination of necklace and headset:

There is some clever stuff going on there. The earpiece is actually at the end of one of the strands of “pearls” there that connects to the central piece. To answer a phone call, you simply unhook the strand and put the earpiece in place – a previously invisible strand of wire keeps the necklack from slipping or falling off. This is the highest range piece they do, and is entirely customisable. It’s a bespoke necklack, made to your specifications. And, as a result, it’s pretty damn expensive – thousands of dollars at least.

But, as Novero explained to me, it’s not the expensive pieces here that are the main focus of the company. These are just a way to attract attention – in the same way that Tiffany’s will have a display of necklaces worth hundreds of thousands of dollars, but the biggest selling items are 200 dollar sterling silver items.

What we think?

I’m very interested by this – I am extremely passionate about fashion, but I like the way Novero is approach this. Previous attempts to combine fashion and mobile have resulted in crude, diamond encrusted handsets, or the disastrous make-up mirror/mobile from D&G. Novero is approaching it from the fashion side first – take an item of apperal, and build mobile functionality into it, not the other way around. Now, I have no idea whether or not people will actually LIKE the jewellry they’re making. The fashion world is notoriously difficult to predict. But I think Novero has the right attitude for this. It will be launching a new catalogue and range of products in the near future. In the meantime, you can see it’s current range here:http://www.novero.com/#

When you are Nike, you just do it. There’s absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention.

Access, the agency are creating Nike Extreme experiences around the globe. Here are a few of their concepts in which they use the Nike singular swoosh power to create serious buzz. The kind of buzz that goes viral because people love it. Because they are having fun doing it.

This kind of concept/campaign ticks all the boxes. It creates a unique, fun offline experience and then shares it with the online world. You film it, and that becomes the TV ad; you photograph it and that becomes the print ad; and both are used in online and social network campaigns. Put all those together with individual participants’ own social network buzz and you have a run-away funfest across channels.

But it all starts with an offline experience that is big enough to create that initial pick-up spontaneously and authentically. It must be worth their while. Then people will talk about it online, bloggers will feature it, and the rest of media will cover it. When serious, authentic viral kicks in, it proves that consumers loved what you did and want to share it. That is worth more than any push campaign result because it has become THEIR experience.

They start with a swoosh-shaped Nike Extreme Swoosh Toboggan Ride – a toboggan slide shaped like the swoosh. Of course, the toboggans themselves are shaped like swooshes, too. You can try this at the coolest ski resorts of the world.

As it isn’t snowing everywhere, those more inclined to enjoy themselves on the beach get to try the Nike Extreme Swoosh Slide. A fun and bouncy inflatable megaslide in the shape of the swoosh, appearing at the world’s coolest beaches.

And who would want to remain bound to the ground? Not those who take off in the Nike Extreme Swoosh Hot Air Balloon. Flying over big cities, the Swoosh can be seen from miles around. When you’ve ticked off all three from your “Must-do Fun” list, you’ll probably be in the need of some new Nikes and you’ll certainly have something to talk about. – Bill Tikos

Source: The coolhunter

Twitter addict? Facebook fiend? YouTube advocate? Flickr enthusiast?

Fill the above social media criteria? Also like to dabble in blogging and follow fashion? If yes, you probably should try your hand at this.

G-Star are looking for the best social media user to send to New York Fashion Week next February to report live for them at a many fashion shows and after parties. If your the sh*t at the any of the above social network platforms then the public will vote and wham bam thank you mam there’s your golden ticket to the Big Apple. Click here to apply and for further details on the competition

These are cool defo look forward to getting these!

Supra puts us onto Complex’s Skytop II feature from the current issue’s Sneaker Guide. No surprise, the article includes a first look at two Spring ‘10 colorways in the second coming of Chad Muska’s signature sneaker. Taller, slimmer and more form fitting, the Skytop II drops January 15th in navy/gold leather and black suede

These are fresh for SS 10

French industrial designer and Lacoste Eyewear design director Christophe Pillet has reissued the brand’s original 101 aviator-style sunglasses. The only difference from the originals is a cleaner debossing of the green alligator logo on the arms. The packaging was redesigned with a green rubber case, fitting neatly inside the tramlines of the sport’s colors.

Each box contains an official certificate card with the serial number of the frames. Now available at select stores including colette, Dover Street Market and 10 Corso Como in a limited run of 1000 pairs. Wallpaper* has an interview.